HOW TO PRODUCE A GREAT COMEDY SHOW FOR YOUR CORPORATE
HOLIDAY PARTY - Written by a professional corporate and standup comedian.
A holiday party is usually a time for celebration and a good
comedy show can be a great way to thank your employees for a job well done. But
there are some rules to consider if you want to ensure that you get the best
results for your company and from your talent.
FINDING YOUR TALENT
There are a lot of ways to search for comedians, and whether
you go through a lecture agent, speaker bureau, comedy agent, or check out your
local comedy club, here are a few things to consider.
First, corporate comedy is different. If you see someone at
a local club and they’re funny and reasonably clean, there’s nothing wrong with
putting them on your list. But make sure that they understand the rules,
because a nightclub comedian is often comfortable using raw language and
material that may not fit your crowd.
So check out their websites, or better still, see them live
if possible, and call one of their references. When you watch their video, try
to skim through the entire show to get a sense of how it all flows, rather then
just assume that everything will be similar to what they put on their highlight
reel.
Some comedians, including myself, work all kinds of
different venues, and we are able to switch our material from show to show
depending on the forum. But I’ve also been doing this for over 3 decades and
know what’s right for each crowd. The danger with a young inexperienced comic
is that he or she may go in with good intentions, but use inappropriate
material if they feel they’re not getting enough laughs, so keep that in mind.
Once you’ve decided upon your talent, make sure that they agree
to your rules. Most likely this means no cursing, no potty humor and avoiding
material that is politically incorrect. It helps to review some of their jokes in advance to give
specific examples of what’s okay and what would be considered crossing the
line.
Now, it’s true some smaller companies have looser cultures.
My wife works in an office where the bosses yell and curse all day long, so if
they hired a comedian for a party, the boundaries would probably be a lot
looser, but even then, a good corporate comedian knows to err on the side of
safety. Whatever you decide, use due diligence and do your homework.
CONTRACTS
Once you’ve chosen your acts, make sure all parties have a
signed contract and a deposit. I usually get 50% which locks in the date for
the company, so they’re guaranteed I’m not going to take a last minute offer
for better money (not that I would), but it also ensures that I won’t lose
money if I’ve turned down work and the boss suddenly decides to hire his second
cousin’s nephew.
COST
It’s hard for me to give specifics because it really depends
on the size of group and venue for your party. If your company is small, the
budget is obviously going to be quite different then it would be for a Fortune
500. The bottom line is, give yourself a range to shop with and be prepared to
be flexible if you find a particular act that you just have to have.
Keep in mind, the better acts are in greater demand, so they
generally do charge more, but there are plenty of reasonably priced comedians
who may not be household names, but will still do a great job for your group.
But be careful about hiring a comedian that comes in at a price that’s too low.
They may be just starting out or may not have much experience in the corporate
market.
Remember that the comedy show is probably going to be the
thing your co-workers remember most about the party, so be careful not to be
penny wise and dollar foolish.
CREATING A GOOD COMEDY ATMOSPHERE AT THE VENUE.
I’ve done comedy in all kinds of situations and nothing is
tougher for a comedian then to go in front of a rowdy crowd who wants to drink,
talk and mingle, and couldn’t care less that there’s a show. So the number 1 rule
is to treat the show with due respect. If the party planners behave as if it’s
background noise, the audience will usually respond in kind and the comedians
will be hard pressed to overcome that. But if you set it up right, it can be
golden.
Wherever you hold the event, try to be sure your group has
its own separate space so you avoid the chance of a loud bar or too much noise
from other patrons.
Let your group know that there’s a show ahead of time and
emphasize that if anyone just absolutely has to be talking for whatever reason,
that they should take it outside. Then make sure cell-phones are all off and
have someone from the company introduce the comedian so that everyone pays
attention.
It’s also important that everyone is seated, because when
too many people are standing, they’re restless, and it’s tougher for even the
best comedian to hold their attention. And finally, don’t start the show during the meal because
nobody really laughs too much when they’re chewing. So try to do the comedy
either after the meal, get the wait-staff to stop moving and give everyone a 5
minute heads-up right before so they can use the facilities.
SOUND AND LIGHTS
Sound and lights are more important then you might think, so
it’s always a good idea to have your performer test both before the show when
the room is empty.
A lot of hotel conference rooms have tiny little round
speakers built into the ceiling. Use these only as a last resort. Bad sound can
really hurt a comedy show, because if the audience can’t clearly understand
what the comedian is saying, the humor isn’t going to fly.
Many comedians have their own sound equipment. I have a
portable sound system that’s good for about 250 people. If I’m doing a local
show and I’m not sure of the venue conditions, I throw it in the car just in
case. But keep in mind, if you need the comic to bring their own equipment,
there is usually an extra charge.
One of the trickiest parts about setting the right tone for
comedy is the lighting.
Basically, the overall goal is to get the comedian well
lit (but not blinded), and have the audience dim but not dark, which increases
the intimacy factor and makes it more comfortable for everyone to laugh. It
also helps because the comedian can still see the faces and body language of
the audience throughout the show.
AUDIENCE PLACEMENT
If you’ve ever been to a comedy club you know that everyone
is usually packed in like sardines. There are 2 reasons for this. First, the
more people the club fits in their room, the more money they’re obviously
making, but second, is that it exponentially increases laughter.
While, you may not want to squeeze your employees quite that
tightly, do try to keep the tables fairly close together and near the comedian.
Laughter truly is contagious and this is one of the most important elements to
a successful show.
LENGTH OF SHOW
If you want a full comedy show with 3 comedians, about 90
minutes is about right, with the emcee usually doing 15-20, the middle about
30, and the headliner about 45. If you hire just 1 or 2 acts, anything from
30-75 minutes is fairly typical, but it really depends on whether you want
comedy to be a spice ingredient for your party, or to serve as the main course.
TIME OF DAY
The best time for a comedian is generally at night, but I
have worked corporate functions at every possible time of day. Almost any time
can work, but if your party is in the early morning, I suggest that you try not
to start off with comedy as the first course, because your crowd simply won’t
be all that alert. I’ve performed at conventions as early as 8 am, and I’ve
been successful, but it’s a very different reaction at 8 AM then it is even an
hour later.
MAKE THE COMEDIAN(S) COMFORTABLE – IT REALLY DOES HELP THE
SHOW
Try to make your comedian(s) be as comfortable as possible.
If there’s food, and it’s not prohibitively expensive, we always appreciate a
good meal.
It’s also helpful to have a place in the back of the room,
or better still, in another room, for your comics to hang out before the show.
Most comedians are pretty low maintenance. We perform in so
many different situations that we’re usually pretty flexible, but the more you
make us feel welcome, the easier it is for us to concentrate on our job – which
is to give you a great show.
In my own career, I’ve entertained at the NY Stock Exchange,
opened for top name acts at major theaters in front of thousands of people,
been on national TV shows, and appeared at some truly mindboggling corporate
events. I’ve also been at bars, nightclubs, coffee houses, libraries and drug
rehabs. No matter what the venue or event, the less extraneous stuff we have to
worry about, the better it is for everything.
OTHER COMEDY OPTIONS – ROASTS AND PUT-ONS
Roasts are a fun way to let off some steam about office
politics and company policies, but again, make sure you get someone who knows what they’re doing.
This is one of the things I specialize in and I love doing
it, but it’s a lot of writing so I do charge more. But what you’re getting in
return is a much more personalized show.
When a comic is doing jokes about the corporate policies and
some of your coworkers and execs, the audience is pretty much always riveted.
If you do go for a roast, I suggest you review ALL the comedian’s material so there
there are no surprises.
You might also consider the corporate put-on, where the
comedian is introduced as a new vice president who’s joining the company after
the holidays with some “fresh new ideas” for improving business. This gives it
an added element of surprise, but again, this isn’t something that every
comedian can pull off.
I hope these tips are helpful. If you have any questions,
please feel free to contact me at Surfcomic@aol.com
or at 516-922-6831. You can also check out my website for demos of my own
corporate comedy put-ons and standup comedy at www.Hfreedman.com (Harryfreedman.net (agent
friendly)
(Harry Freedman performs customized corporate comedy and emcees, as well as stand-up comedy for all kinds of functions. He also makes humorous biographical videos.